Although Islam bans alcoholic drinks, drinking was Common among the Muslim royals and nobles of the Delhi Sultanate in the 13th century, and Alauddin himself was a heavy drinker. As part of his measures to prevent rebellions, Alauddin imposed prohibition, because he believed that the rampant use of alcoholic drinks enabled people to assemble, lose their senses and think of rebellion. According to Isami, Alauddin banned alcohol, after a noble condemned him for merrymaking when his subjects were suffering from a famine. However, this account appears to be hearsay.