In 2009, at the age of 24, Pallett opened 'The Sweet Ones', a vintage store in Manhattan's Lower East Side. The store drew praise from many fashion critics, and was featured in magazines such as Harper's Bazaar Japan, The Nylon Style Guide and Papermag.com. Time Out New York selected the store for its "Best Indie Shops" Issue in 2010, and it was profiled as Critics' Pick in New York magazine.