Bicknell has appeared in a large range of British and American film and television work. He has also become known for playing the likeness of James Bond in the 2001 video game of 007: Agent Under Fire as (then current) James Bond actor Pierce Brosnan had not renewed his contract to appear as the Bond likeness. However, Bicknell's casting as Bond was not heavily publicised or reported at the time. The game's cover did not even show his face and various PlayStation 2 magazines, including PlayStation World, erroneously reported that Bicknell's Bond was a generic character invented for the game "rather than anyone specific". Bicknell's Bond was due to appear in the following game, but to due Brosnan signing up to Die Another Day, the actor was dropped from the project. Ironically, his likeness was reused for that of a henchman jumping out of a helicopter in the end cutscene of the third level. He has now begun to star in a variety of Hindi movies, including Dhoom 3: Back in Action and Jab Tak Hai Jaan.