As a model, Wu has appeared in magazines, such as Esquire, Elle for Men, Men's Health Magazine, Harper's BAZAAR Magazine, GQ, and Reader's Digest. He is a Business owner in the Brunei fitness and health industry. His businesses include Bake Culture (Taiwan based artisan bakery), The Energy Kitchen (creativity healthy gourmet), Fitness Zone (largest and biggest health club in Brunei since 2003), and WoMen Hair Salon (team of professionals for international celebrities). In China, he is the Director of TV commercial advertisements for InterContinental Hotel. Wu Chun has a number of commercial and charitable endorsements.
Wu Chun has received an Asia Pacific Entrepreneurship Awards (APEA) Young Entrepreneur of The Year (2008), CQE Geneva QC Total Quality Management Model Award (2012), APEA Corporate Social Responsibility Award (2013). In 2015, Hassanal Bolkiah, the King of Brunei, presented to Wu Chun an Excellent Youth Award.
In Brunei, Wu Chun supports blood donation campaigns twice a year, environmental campaigns, and the disadvantaged. In May 2015 and 2016, he organized an inaugural and second female run in Brunei, "She Runs". All proceeds were donated to Yayasan Kanser Kanak Kanak (YASKA) or the Children's Cancer Foundation. Wu Chun made a 10-hour road trip from Qinghai to small villages in China to bestow and pledge medical supplies and Sports equipment. which raised $68,000 for its beneficiaries, Special Olympics Brunei Darussalam In September 2016, was the goodwill ambassador of the Roots and Wings Charity Concert in Brunei. The concert raised about 43,000 BND for the Special Olympics Brunei Darussalam and La vida Bhd.
Wu Chun was chosen to be an ambassador for Brunei Anti Narcotic Drug Association in 2012. In 2014 he became the international brand ambassador of Royal Brunei Airlines and as a Taiwan tourism ambassador. On June 24, 2016, Wu Chun became an ambassador of goodwill for a charity concert dedicated for children and athletes with special needs.
