Frank Luntz Net Worth

💰Frank Luntz Net worth: $15 Million

His company, Luntz Global, LLC specializes in message creation and image management for political and commercial clients. He has written, supervised, and conducted more than 2,000 surveys, focus groups, ad tests, and dial sessions in over 24 countries and four continents within the past ten years. Luntz was born on February 23, 1962 and raised in West Hartford, Connecticut. He received an undergraduate degree from the University of Pennsylvania, and received a Doctorate in Politics from Oxford University. He was an Adjunct Professor at the University of Pennsylvania from 1989 until 1996, and also taught at both George Washington University and American University.

In his political consulting practice, Luntz frequently tests word and phrase choices by using focus groups and interviews. He says he is much more interested in how someone feels as opposed to how someone thinks. He was Pat Buchanan's pollster during the 1992 Republican presidential primary, and later that year served as Ross Perot's pollster in the general election. He has also done work for Newt Gingrich and George W Bush by assisting with the framing of language to describe political opponents, and has also worked in several elections abroad including elections in the UK, Ireland, and Australia. He is credited with the 2010 PolitiFact "Lie of the Year" award for his promotion of the phrase "government takeover" in reference to healthcare reform. Luntz is the author of the 2007 New York Times Best Seller, Words That Work: It's Not What You Say, It's What People Hear, and has also written two more books entitled, What Americans Really Want…Really: The Truth About Our Hopes, Dreams, and Fears as well as the book Win: The Key Principles to Take Your Business From Ordinary to Extraordinary. Frank Luntz is unmarried and has no children. He claims that he is unable to sustain a romantic relationship because of all the time he spends on the road.