Subsequently, she created a lifestyle brand within the flower industry, Frederique’s Choice: www.frederiqueschoice.com. ). Since its launch in Europe during the spring of 2008, Frederique’s Choice has been featured internationally to great acclaim, and she launched the company in the US in the end of 2015. With the launch of the US Business she executive produced and hosted a tv show called HomeGrownMakeover with Frederique and Carter which aired in 2016 on AETN’s ,FYI channel, a 10-episode TV series. The program transforms homes by using flowers and plants, bringing the outdoors in.