YouTube beauty vlogger who is known for her eponymous channel. She is particularly known for her multi-weekly fashion advice videos and makeup tutorials.
She earned a degree in public relations from Sheffield Hallam University. She worked at TGI Fridays before turning to YouTube full-time. She created her YouTube channel on May 31, 2009. She posted her first video there on August 5, 2009.
She has presented shows for BBC Online. Since its creation, her YouTube channel has amassed more than 110,000 subscribers. One of her most popular videos, "HOW TO: DIP DYE YOUR HAIR WITH FOOD COLOURING!! EASY HAIR TUTORIAL!", has garnered more than 2 million total views since its November 10, 2011 posting.
She was born and raised in Sheffield, England. She is one-quarter Irish.
She and fellow YouTube vlogger Carli Bybel are both known for their fashion and beauty-centric channels.
