Jo did go on to appear in musicals after his film debut, acting in local productions Subway Line 1 and The Last Empress. Soon he was drawn back into the film industry, however, with a key supporting role in Wanee & Junah (2001), a villainous turn in H (2002), plus a leading role in Who Are U? (2002). In 2003, Jo acted in Kwak Jae-yong's romance The Classic opposite Son Ye-jin, receiving good reviews for his sincere acting. His popularity continued to grow, and in 2004 he appeared in Im Kwon-taek's 99th film Low Life.