Jordan helped re-invigorate IVD's Rosebud line in 1999-2000, producing, directing and selling titles such as Bottom Feeders (1-4), Deep Cheeks (6-7), Anal Sluts & Sweethearts (4-5) and Heavy Metal (1-2). Jordan won the first AVN Award of his career in 2002 for Heavy Metal, which was honored as the Best Anal-Themed Release. The movie starred Adriana Sage, Taylor St. Claire and Lexington Steele, who performed in all six scenes.