In 2001, Oxford became a full-time stay-at-home mother and began focusing on her online writing and scriptwriting. She started an anonymous blog in 2002, joined Twitter in 2009, and gained a large following, eventually attracting the attention of celebrities including Diablo Cody and Roger Ebert and being contacted by a number of agents. She sold a television script to CBS, to be executive produced by Jessica Alba, based on her life as a mother in Calgary. She then wrote another pilot that was bought by NBC. Neither script has been produced. Oxford moved to Los Angeles in 2012.