In July 2011 she became the face of the Match.com advertising campaign, in "The Girl On The Platform". O'Neil and her Match.com advert co-star, Steven Mitchell, also appear in the music video for 'She Began To Dance' sung by Matthew P. The music video shows the couple in similar but not identical outfits leaving the unidentified train station and going on a date to the beach. This suggests the advert and the music video were not filmed at the same time. Matthew P plays most of the 'characters' in the video whilst simultaneously singing his song with a ukulele.