Aristocrat's CEO blamed the US subprime mortgage crisis for bad financial results in 2008, despite the fact that competing companies have experienced record growth in the same time period. As a result of the expected drop in revenue, the CEO enacted sweeping budget cuts, including large-scale retrenchments of staff from all areas of the Business. The company again faced difficult market conditions in 2009 with its full year resulting in a net loss of $157.8 million. In July 2014 Aristocrat agreed to buy Video Gaming Technologies for about $1.3 billion to triple its North American Business amid falling profit in Australia. On August 10, 2017, it acquired mobile game developer Plarium for $500 million to enter into moble Gaming On November 30, 2017, it acquired mobile game developer Big Fish Games for US$990 million.