Figgis, since 2008, has been professor of film studies at the European Graduate School in Saas-Fee, Switzerland, where he conducts intensive summer seminars. In 2008, he was called upon by Transport for London to help shoot a PIF entitled A Little Thought From Each of Us, A Big Difference For Everyone, encouraging more considerate behavior on London's public transport systems, which was then shown in London cinemas. The ad comprised the screen split into four sections, each section showing one of four scenarios all on the same double-decker bus. At the end of the ad, the friction-creating scenarios were resolved and the ad ended on "A little thought from each of us. A big difference for everyone."