At various points during 2006, Choi (and other South Korean film industry professionals, together and separately from Choi) demonstrated in Seoul and at the Cannes Film Festival against the South Korean administration's decision to reduce the Screen Quotas from 146 to 73 days as part of the Free Trade Agreement with the United States. As a sign of protest, Choi returned the prestigious Okgwan Order of Cultural Merit which had been awarded to him, saying, "To halve the screen quota is tantamount to a death sentence for Korean film. This medal, once a symbol of pride, is now nothing more than a sign of disgrace, and it is with a heavy heart that I must return it."