Cole began his career in the 1980s, directing current affairs shows and documentaries for Central Independent Television. Into the 1990s, Cole co-wrote the play Sod with Arthur Smith, which he also directed and presented at the Pleasance during the 1993 Edinburgh Festival. Cole has also directed episodes of Peak Practice and Cold Feet for television. He also directed many episodes of the British television show Doc Martin and is lined up to direct the coming season. He has also directed Saving Grace, Calendar Girls and A Lot Like Love for cinema. His latest film, Made in Dagenham was released in 2010.