On television, Rifkin has appeared in numerous made-for-television movies and miniseries, had regular roles on The Rockford Files, One Day at a Time, Husbands, Wives & Lovers, The Trials of Rosie O'Neill, and Alias, and has made guest appearances on a number of series, including Mary Tyler Moore, Sex and the City, The Bob Newhart Show, The Good Wife, ER Season 2 (1995) as Doctor Carl Vucelich in seven episodes, Law & Order, A Nero Wolfe Mystery, in Falcon Crest as Dr. Hal Lantry in the third season (1983), Soap, Hill Street Blues, and The Outer Limits, for which he received a CableACE nomination.