A prolific Artist, Goldberg produced several cartoon series simultaneously, including Mike and Ike (They Look Alike), Boob McNutt, Foolish Questions, What Are You Kicking About, Telephonies, Lala Palooza, The Weekly Meeting of the Tuesday Women's Club, and the uncharacteristically serious soap-opera strip, Doc Wright, which ran for 10 months beginning January 29, 1933. The cartoons that brought him lasting fame involved a character named Professor Lucifer Gorgonzola Butts. In that series, Goldberg drew labeled schematics of the comical "inventions" that would later bear his name.