In 2004, Blackehart produced Jenna Fischer's mockumentary film LolliLove, and was among the first ever producers to make extensive use of social networking sites like MySpace to aggressively promote a feature film. It was subsequently picked up for distribution by Troma and garnered DVD Talk's distinction as a "Collector's Series" disc immediately upon its video release. It was also voted #2 by the editors of Amazon in their list of Best DVDs of the Year - Comedy, and completely sold out of all copies within the first day of release.
