He currently serves as the company's co-chairman alongside Bill Asher and David James. Vivid Entertainment has become one of the leading studios in American pornography and has produced dozens of award-winning films. It was the first studio to publish celebrity sex tapes and has released movies featuring Kim Kardashian, Pamela Anderson, and Tommy Lee. Hirsch offered millions to the Pippa Middleton and her sister, Catherine, Duchess of Cambridge, to appear in an adult movie with his company. He also wrote a book and is responsible for Vivid's line of graphic and erotic novels.
Hirsch was honored with the inaugural Adult Video News Visionary Award in 2012 for his innovation and creativity with Vivid, and his unique contributions to the porn industry. He was an outspoken opponent to Los Angeles County's proposition that would require all porn actors to wear condoms. Measure B passed in 2012, though Hirsch has vowed to move his business out of L.A. County should the law not be overturned on constitutional grounds. The 2004 TV documentary "Porno Valley" tells the story of Hirsch's life and documents the rise of Vivid Entertainment.
