As Papanek traveled around the world, he gave lectures about his ideas for ecologically sound design and designs to serve the poor, the disabled, the elderly and other minority segments of society. He wrote or co-wrote eight books. How could the designer, who must (like others) make a living actually serve ‘real needs’ of human beings? “I have tried to demonstrate that by freely giving 10 percent of his time, talents, and skills the designer can help.” In other words, a willingness to volunteer.