Yu Aoi made her stage debut as Polly in the 1999 rendition of Annie, followed by her appearance as a regular on TV Tokyo's Oha Suta (The Super Kids Station) in 2000. A year later, she debuted in Shunji Iwai's All About Lily Chou-Chou playing Shiori Tsuda alongside Hayato Ichihara, Shugo Oshinari, Miwako Ichikawa, and Ayumi Ito. Aoi would later work in Ao to Shiro de Mizuiro and Gaichu with friend Aoi Miyazaki. With her first roles on the small and big screen came TV commercials and endorsements for Sony, Yamaha, DoCoMo, Toshiba and Coca-Cola.