In 1998, Maezawa used the basis of the mail-order album Business to launch the company Start Today. The same year, his band signed with the label BMG Japan. By 2000, Start Today had moved to an online platform, had begun selling clothing, and had become a public company. In 2001, Maezawa declared a hiatus on his music career. Start Today opened the Retail clothing website Zozotown in 2004, and six years later, Start Today became a publicly traded company, listed on the "Mothers" Index of the Tokyo Stock Exchange. By 2012, Start Today was listed in the First Section of the Tokyo Stock Exchange.