He returned to work as a Journalist, writing for the newspaper La Prensa under the aristocratic pseudonym "El Conde de Lemos", collaborating with the young José Carlos Mariátegui, while cutting a provocative dandy-like figure on the streets and in the cafes of Lima (particularly the Palais Concert); here he coined his famous sorites, "El Perú es Lima; Lima es el Jirón de la Unión; el Jirón de la Unión es el Palais Concert; y el Palais Concert soy yo" (Peru is Lima; Lima is the Jirón de la Unión; the Jirón de la Unión is the Palais Concert; and the Palais Concert is me"). He founded the ephemeral but influential avant-garde magazine Colónida, which saw four issues in 1916 (the first three edited by Valdelomar himself), and headed the intellectual movement of the same name. That same year he was a contributor to Las voces múltiples, an anthology of modernista poetry by eight members of the Colonida group, which was less avant-garde than their criticism. The anthology included Valdelomar's best-known poems, "Tristia" and "El hermano ausente en la cena de Pascua...", both of which influenced the early writing of César Vallejo, whom Valdelomar had taken under his wing on the latter's arrival in Lima in 1916. Valdelomar promised to provide a prologue for Vallejo's first collection of poetry, Los heraldos negros, but his ambitious lecture tours of the provinces distracted his attention. Vallejo's collection finally appeared without the prologue in 1919, although it had been completed in 1918—which has led to some confusion over its publication date. In the meantime, Valdelomar was giving lectures the length and breadth of the country; as part of his commitment to reaching and educating a broad audience, but also as part and parcel of his efficient showmanship and entrepreneurial sense, he offered this first lectures in each town at a discount price—or for free—to workers and peasants, and later hiked up the admission price to a by-now eager public.