In 1969, Alicia's sister Esther married Alberto Alcocer and six months later, Alicia married Alberto Alcocer's cousin Alberto Cortina, the son of Pedro Cortina Mauri, foreign minister during the Franco period and founder of the beer brand San Miguel. The sisters gave up their board seats to their husbands and the "Albertos", as they were known, made the firm grow spectacularly from 1973 onwards and Diversified acquiring real estate, Banco Zaragozano, and 47 percent of Catalonia construction firm Fomento de Obras y Construcciones SA (FOCSA).