Silverman is the founder of Reveille, a television, film, and theater production and distribution company now owned by Shine Limited under News Corporation. He founded Reveille in 2002 in order to exploit international formats by selling them in the United States. Through his work at Reveille, he is the executive Producer of such shows as NBC's The Office, The Restaurant, The Biggest Loser, and ABC's Ugly Betty, as well as several cable shows, including Nashville Star, on USA Network, 30 Days on FX, MTV's Parental Control and Date My Mom, Blow Out on Bravo, and House of Boateng on the Sundance Channel.