On December 8, 2008, she announced her plans to step down as CEO of Playboy as of January 31, 2009. Hefner said that the election of Barack Obama as the next U.S. President had inspired her to give more time to charitable work, and that the decision to step down was her own. "Just as this country is embracing change in the form of new leadership, I have decided that now is the time to make changes in my own life as well," she said.