Fincher was employed at Korty Films as a production head. He moved up the ranks and became a visual effects Producer, working on the animated Twice Upon a Time (1983). He was hired by Industrial Light & Magic in 1983 as an assistant cameraman and matte Photographer, and worked on Return of the Jedi (1983) and Indiana Jones and the Temple of Doom (1984). In 1984, he left ILM to direct a commercial for the American Cancer Society that depicted a fetus smoking a cigarette. This quickly brought Fincher to the attention of producers in Los Angeles, and he was given the chance to direct the 1985 Rick Springfield documentary The Beat of the Live Drum. Set on a directing career, Fincher co-founded video-production company Propaganda Films and started off directing music videos and commercials. Like Fincher, Directors such as Michael Bay, Antoine Fuqua, Michel Gondry, Spike Jonze, Alex Proyas, Paul Rachman, Mark Romanek, Zack Snyder, Gore Verbinski and others honed their talents at Propaganda Films before moving on to feature films. Though he would continue to direct spots for Levi's, Converse, Nike, Pepsi, Revlon, Sony, Coca-Cola, Chanel, and other companies, Fincher began to focus on music videos. He directed the video for 1986's "We Don't Have to Take Our Clothes Off", which was the biggest commercial success for pop/R&B singer Jermaine Stewart,, Michael Jackson's "Who Is It", and worked extensively with Madonna, directing videos for "Express Yourself", "Oh Father", "Vogue" and "Bad Girl",