Following his death in 2013, Jewish news outlets called Bronfman a “prince of his people,” for his unique combination of lineage, intrigue, and devotion to the Jewish people through learning and philanthropy. Through his Jewish philanthropy, Bronfman became known for his unique approach to Jewish life. A proud Jew who publicly stated his disbelief in God, Bronfman developed his own understanding of Judaism, as he learned Jewish texts and traditions both in his personal life and in his work at The Samuel Bronfman Foundation. In an article, Journalist Ami Eden writes about Bronfman, who chose to incorporate meaningful Jewish traditions into his life, all the while continuing to educate himself about the religion until his final days. Bronfman also promoted the idea that Jewish organizations needed to stop using fear as a selling point, but rather encourage ordinary Jews to take a deeper interest in the substantive heritage they have been born to. Specifically, while much of the American Jewish community saw intermarriage as an epidemic to be curbed, Bronfman considered the trend an opportunity for Jews to learn further with their non-Jewish partners.