As the release of the new album approached, the band and its management found that they would have to navigate changes in the music industry, facing declining record sales, the lack of a proper outlet for exhibition of music videos, and the burgeoning US economic crisis. To promote the album, Wentz launched a viral campaign in August 2008, inspired by George Orwell's novel Nineteen Eighty-Four (1949), and the autocratic, overbearing Big Brother organization. Folie à Deux, released in December 2008, did not perform as well commercially as its predecessor, Infinity on High. It debuted at number eight on the US Billboard 200 chart with first week sales of 150,000 copies during a highly competitive week with other big debuts, becoming Fall Out Boy's third consecutive top ten album. This is in contrast to the band's more successful previous effort which shifted 260,000 copies in its opening week to debut at number one the chart. Folie spent two weeks within the top 20 out of its 22 chart weeks. It also entered Billboard's Rock Albums and Alternative Albums charts at number three. Within two months of its release, Folie à Deux was certified Gold in the United States by the Recording Industry Association of America (RIAA), denoting shipments of 500,000 copies. The lead single, "I Don't Care", reached a peak at number twenty-one on the Billboard Hot 100, and was certified Platinum by the RIAA for shipments of one million copies.