Kamakawiwoʻole's recording of "Over the Rainbow/What a Wonderful World" gained notice in 1999 when an excerpt was used in the TV commercials for eToys.com (now part of Toys "R" Us). The full song was featured in the movies K-Pax, Meet Joe Black, Finding Forrester, Son of the Mask, 50 First Dates, Fred Claus and IMAX: Hubble 3D. It was also featured in TV series ER, American Dad!, Scrubs, Cold Case, Glee, South Pacific, Lost, Storm Chasers, and in the UK original version of Life on Mars among others.