When current CEO and chairman Millard Drexler was hired in 2003, he and Lyons began to form a close relationship. The two were key players in helping J.Crew triple its revenue from just short of $690 million in 2003 to just shy of $2 billion in 2011. In 2008, Drexler appointed Lyons the executive creative Director, and in 2010 he appointed her President as well. Lyons has said her holding both of these roles, "no financial decision weighs heavier than a creative decision. They are equal." In this role, Lyons oversaw the over one hundred designers of J.Crew and directed the layouts, designs, and looks for the J.Crew catalog, or as the company calls it, its Style Guide.