In November 2010 Cole was hired by Cinnabon Inc., and was named President in January 2011. During the first three years of her tenure Cinnabon added 200 bakeries, created partnerships with grocery stores and restaurants like Taco Bell and Burger King, and became a global brand in 56 countries. Cinnabon's 2013 sales was estimated at a billion dollars.
Cole worked anonymously in several of Cinnabon Retail and production roles during her appearance on the American television show Undercover Boss. At the time the show aired in 2012, she was 34 years old and the youngest CEO to appear on Undercover Boss. Among a number of other awards and accolades, Cole was also recognized by Fortune Magazine in 2013 for its 40 under 40 list.
In 2015, Cole became engaged to Daley Ervin. The couple married in 2016 at Burning Man. They split their time between New York and Atlanta.
