In the late 1970s and early 1980s, Crosby became a commercial pitchman for Anheuser-Busch Natural Light beer. During this time, he also appeared as a Celebrity guest on a number of game shows, including Celebrity Bowling, Liar's Club, Tattletales and Hollywood Squares. From 1983 until the program's disassociation with Jerry Lewis, Crosby co-hosted and contributed to the annual Jerry Lewis MDA Labor Day Telethon. He has a star on the Hollywood Walk of Fame at 6560 Hollywood Boulevard.