Soon, production executive Lew Grade approached McGoohan about a television series in which he would play a spy named John Drake. Having learned from his experience at the Rank Organisation, he insisted on several conditions in the contract before agreeing to appear in the programme: all the fistfights should be different, the character would always use his brain before using a gun, and, much to the horror of the executives, no kissing. The series debuted in 1960 as Danger Man, a half-hour programme geared toward an American audience. It did fairly well, but not as well as hoped.