Ramdev founded the Divya Yog Mandir Trust in 1995. In 2003, Aastha TV began featuring him in its morning yoga slot. There he proved to be telegenic and gained a large following. A large number of people, celebrities from India & abroad attended his Yoga camps. He taught yoga to many celebrities like Amitabh Bachchan, Shilpa Shetty and in foreign countries including Britain, the US & Japan. He also addressed Muslim clerics at their seminary in Deoband, Uttar Pradesh. In 2006, he was invited by Kofi Annan to deliver a lecture on poverty alleviation at a United Nations conference. He is also the judge of a reality show 'Om Shanti Om.' Recently, a district court banned the sale of his biography, 'Journey from God man to Tycoon.'