In 1985, Fuller changed the name of the territory to Continental Championship Wrestling, to compete with Vince McMahon's World Wrestling Federation. At that time, he created the Stud Stable and renewed his feud with Armstrong. In a steel cage tag team match, Fuller teamed with cousin Jimmy Golden against Armstrong and Robert Fuller. Robert turned heel and all three beat up Armstrong. Armstrong's sons Brad, Steve, and Scott came to their father's rescue, but he was already injured. The next week, Fuller revealed a clause in the contract claiming, "Because Armstrong lost (though a pin never occurred), he must leave the territory." In the weeks that followed, The Stud Stable eliminated all of the Armstrongs except for Brad. Brad teamed with 7'7" Wrestler Big John Harris. While Fuller fought Harris outside the ring, Golden and Robert were about to "squash" Brad. Suddenly, a masked man ran to the ring and saved him. The man put Robert in the figure-four leglock and Robert screamed in pain. The masked man spoke and said, "You can call me The Bullet!" Hearing him sound like Bob Armstrong, Fuller cried out in anger. In the following weeks, Fuller talked with Bob Geigel, who declared on television, "If The Bullet is unmasked as Bob Armstrong, he is banned for life." Over the next two years, Fuller and his stable tried unmasking Armstrong, but never succeeded. In a steel cage match, Armstrong locked Fuller in the figure-four and kept it clamped on. The storyline was that the move broke Fuller's leg, giving him a storyline to retire as a Wrestler. Still working as a manager, he brought in different Wrestlers to the Stud Stable. In 1987, he hired Kevin Sullivan to unmask Armstrong, but Sullivan revealed he had used Fuller as a pawn to start his own faction. He brought in the New Guinea Headhunters, Sheik Abdul (Saudi Arabia), and Kris von Kolt (Germany). Fuller and the Stud Stable turned face and put their differences with The Bullet aside. The Bullet, the Armstrongs and the Stud Stable then formed an alliance to battle Sullivan and his clique. Since Sullivan's faction were foreigners (kayfabe) who hated America, the alliance became American patriots. However, Sullivan brought up that Fuller could not wrestle, because he was medically forced to retire, so Fuller set out to fluster Sullivan by donning his Tennessee Stud mask once again. In a throwback to Bob Armstrong's Bullet storyline, The Tennessee Stud arrived to wrestle on behalf of Ron Fuller.