After Subkoff and Damhave parted ways, she continued to design pieces for the line through 2006. In 2007, Subkoff sold the label to Josh Sparks, the former chief executive of the Australian label Sass & Bide, for a reported $2 million. The following year, in 2008, the label went out of Business. In 2012, Subkoff revived the label and began working on more pieces, shortening the brand name to simply "Imitation."