In February 2011, he was named chairman of Leicester City while continuing as owner. His son, Aiyawatt Srivaddhanaprabha, is vice-chairman. His Leicester City went on to win the 2015/2016 English Premier League title. Shortly before the 2016-2017 Premier League season Vichai gifted 19 BMW i8s to the players of Leicester City at £100,000 each.