Azikiwe applied to become a foreign Service official for Liberia but was rejected because he was not a native of Liberia. By 1934, when he returned to Lagos, he was already well known and a viewed as a public figure among some members of the Lagos and Igbo community. On his return, he was welcomed by a multitude of people, a sign that his writings in America had reached Nigeria. In Nigeria, his initial goal was to seek an appropriate appointment in Nigeria that was commensurate with his education but after several applications including a teaching job at King's College and getting no positive response, he took an offer from Ghanaian businessman Alfred Ocansey to become the founding Editor African Morning Post, a daily newspaper in Accra, Ghana. Zik was given a free hand to run the newspaper and recruited many of the pioneer staff. Azikiwe wrote a column for the paper tagged Inside Stuff by Zik, a platform which he used for radical nationalistic and black pride preachment but generated alarm within colonial circles. As Editor, he promoted a pro-African nationalist agenda. Smertin has described his writing there: "In his passionately denunciatory articles and public statements he censured the existing colonial order: the restrictions on the Africans' right to express their opinions, and racial discrimination. He also criticised those Africans who belonged to the "elite" of colonial society and favoured retaining the existing order, as they regarded it as the basis of their well being." It was during his period in Accra that he advanced his idea of New Africa, a black pride philosophy that was expanded in his published book, Renascent Africa. The New Africa is a state where Africans will be divorced from ethnic affiliations and traditional authorities and transformed by five philosophical pillars of spiritual balance, social regeneration, economic determinism, mental emancipation and national Risorgimento. In the Gold coast, Azikiwe did not shy away from local politics and the paper supported the local Mambii party.