At the Asia Business Leaders Award in 2005, The Sega Corporation named Satomi as the new chairman in a realignment of management, after the Sammy Corporation became Sega's biggest shareholder. Satomi, Sammy's President, succeeded Hisao Oguchi, who has now become vice chairman and chief creative officer of the new board. The announcement came two months after Sammy, bought 22.4 percent of Sega for 45.33 billion yen ($427 million), becoming the largest shareholder in the company.