Known for founding and heading both SiTV and Maya Entertainment, this Latino film and television Producer also established Quepasa Corp, a social network aimed at Hispanic audiences. CNN praised his entrepreneurial efforts, including him in a list of 'Top 50 People Who Matter.'
Before beginning his career as a Producer, he performed with a band called The Giving Tree and subsequently worked as a stand up Comedian. Upon settling in Los Angeles in the early 1990s, he launched a television program called Comedy Compadres.
He was a recipient of the Center for Ethnic Understanding's Racial Harmony Award.
One of nine children born to Alfonso Valdez and Mary Garcia, he grew up in Pueblo, Colorado. He and his wife Ana became parents to children named Alex and Max.
He and Victor Canales are both well known Latino entertainment entrepreneurs.
