He was born in Crocetta del Montello (Treviso), into a family of entrepreneurs active in the agricultural and winemaking sector. Following in the family footsteps, he studied oenology. For several years, the Entrepreneur of the Veneto region devoted himself to the family Business. In the early 1990s, when walking through the desert in Nevada, where he was taking part in a wine fair, to relieve his feet that were overheated due to the rubber-soled shoes he was wearing, he made holes in both soles with a Swiss army knife. When he returned to Italy, he designed a new sole with holes and a breathable and waterproof internal membrane. He was the first person in the world to create a breathable rubber sole, which was immediately patented in over 100 countries worldwide. Mario Moretti Polegato began to think of the scope that his idea might have if launched on a large scale. Therefore, he established Geox in order to produce the shoe that breathes. The company, which employed 5 young graduates at the outset, now has about 30,000 direct and indirect employees. Today, Geox is known worldwide for its technologies and is present in the fashion streets and main shopping centres of 105 countries, through a network of over 1,250 single-brand stores, as well as 400 stores in China. Geox is the leading Italian company and among major world Leaders in the “lifestyle” footwear category.