He next worked on animated television series, with much shorter lead times. He was the creator (writer, Director, and co-producer) of the Family Dog episode of Steven Spielberg's Amazing Stories. In addition, Bird co-wrote the screenplay for the live-action film Batteries Not Included. In 1989, Bird joined Klasky Csupo, where he helped to develop The Simpsons from one-minute shorts on The Tracey Ullman Show into a series of half-hour programs. In 1990, he directed the episode "Krusty Gets Busted" (which marked the first speaking role of Sideshow Bob) and co-directed the Season Three episode "Like Father, Like Clown." He served as an executive consultant for the show for its first eight seasons. Also while at Klasky Csupo, he was one of the animators of the Rugrats pilot "Tommy Pickles and the Great White Thing." He worked on several other animated television series, including The Critic and King of the Hill, before pitching Warner Brothers to write and direct the animated film The Iron Giant. Despite receiving near-universal acclaim from critics, it failed at the box office due to lack of marketing and promotion from Warner Bros. The film impressed his old friend John Lasseter, founder of the computer-animation pioneer Pixar. Bird pitched the idea for The Incredibles to Pixar. In the finished picture, Bird also provides the voice of costume designer Edna Mode. As an inside joke, the character Syndrome was based on Bird's likeness (as was Mr. Incredible) and according to him, he did not realize the joke until the movie was too far into production to have it changed. The film became both a major critical and financial success. As a result, Bird won his first Academy Award for Best Animated Feature, and his screenplay was nominated for Best Original Screenplay.