Desmond's company, Northern and Shell, launched the Health Lottery in October 2011 of which around 20% of turnover goes to charity. The grants, distributed by the People's Health Trust (PHT), help many good causes and the elderly in local communities across the UK. By March 2018, The Health Lottery has raised nearly £100m for charities around the United Kingdom . It supports local health causes throughout England, Scotland and Wales. The Health Lottery was to return 20.34p per £1 lottery ticket to good causes, which was compared unfavourably with the National Lottery donating 28p per £1 ticket. Sir Stephen Bubb, then Chief Executive of the Association of Chief Executives of Voluntary Organisations, accused Desmond of "profiteering on the back of charities". In December 2017, Sir Henry Bellingham, MP, North West Norfolk, led a debate in Westminster Hall with members of Parliament representing 5 parties from across the United Kingdom on the ‘Future of Society Lotteries, the Health Lottery and limits on prize values’. The debate concluded that the much-needed changes to the prize limits of these lotteries - to £1m - would receive widespread support - not just from the Government benches but from the entire House - if they were to be made by the Department for Digital, Culture, Media and Sport.