Schlamme moved from his native Houston to New York City in 1973. After serving in several low level positions for production companies, he founded his own company, Schlamme Productions, in 1980. From there, he produced campaigns for a number of musicals, including Cats. He directed the first "I Want My MTV!" advertising campaign in 1981 for Producer Buzz Potamkin, and singer/songwriter Amy Grant's 1985 music video "Find a Way" for producers Fred Seibert and Alan Goodman. Throughout the 1980s, he produced a number of specials on various entertainers including Whoopi Goldberg and Rowan Atkinson.