Who Is Xiaxue? Age, Biography and Wiki
Xiaxue, born on April 28, 1984, is a prominent Singaporean online and television personality who rose to fame through her engaging blog and social media presence. Known for her candid personality and unique storytelling style, Xiaxue has captivated audiences in Singapore and beyond. As of 2025, she is 41 years old and continues to be a significant figure in the media landscape, blending traditional television with the rapidly changing world of social media.
| Occupation | Blogger |
|---|---|
| Date of Birth | April 28, 1984 |
| Age | 41 Years |
| Birth Place | Teban Gardens, Singapore |
| Horoscope | Taurus |
| Country | Singapore |
Popularity
Xiaxue's Popularity over time
Height, Weight & Measurements
Xiaxue has often discussed beauty standards and personal fitness on her platforms. In 2025, she stands at approximately 160 cm (5 feet 3 inches) tall. While her exact weight is not publicly disclosed, she is known for maintaining a slim physique that she attributes to a combination of a balanced diet and regular exercise. Her body measurements are often stylized, but she emphasizes body positivity and self-love in her messaging.
Family, Dating & Relationship Status
As of 2025, Xiaxue is in a committed relationship with her long-time boyfriend. The couple often shares glimpses of their life together on social media, demonstrating a strong bond and mutual support. Xiaxue is also a dedicated mother, frequently showcasing her family dynamics and parenting experiences. Her love for her family is evident in her content, where she prioritizes both personal and professional life seamlessly.
Born in Singapore on 28 April 1984, Wendy Cheng studied at River Valley High School and graduated from Singapore Polytechnic with a diploma in mass media, then briefly worked as a project coordinator. Her father, an antique dealer, and her mother, a property agent, are divorced; she also has a younger brother.
For a year, she maintained a paper diary, which her ex-boyfriend's new girlfriend threw away during a Chinese New Year spring cleaning. Wanting to air her thoughts in a space that nobody could throw away, she started blogging in April 2003. She underwent plastic surgery, sponsored by MediaCorp TV, to "correct her bulbous nose" in 2006.
Net Worth and Salary
Xiaxue's financial success has been attributed to her diverse range of ventures. As of 2025, her estimated net worth stands at around $2 million. She earns her income through various sources such as brand partnerships, sponsored content, and her own line of products. Her entrepreneurial spirit has led her to explore multiple avenues, ensuring her financial stability and growth in the competitive online landscape.
Career, Business and Investments
Xiaxue's career began in the early days of blogging, which quickly transitioned to a multi-faceted career in content creation. She has expanded her brand to include television appearances, beauty products, and even a successful YouTube channel showcasing her life and interests. Known for her authenticity and relatable content, Xiaxue has consistently built a loyal following. Additionally, her investments in technology and beauty ventures have proven fruitful, allowing her to remain at the forefront of both traditional and digital media.
Due to the popularity of her main blog, Xiaxue has earned jobs in mainstream media, notably as a columnist for national newspapers TODAY and The New Paper, Maxim magazine and Snag magazine.
In addition, she has served as an editor for blog aggregator Tomorrow.sg, a Star Blogger for the STOMP portal and a presenter at the 2005 Singapore Writer's Festival.
She has struck sponsorship deals with many companies, including online eyewear store HoneyColor, childcare merchandise retailer Mothercare, T-shirt maker LocalBrand, hair salon Kimage and nail studio Voxy.
In 2006, she and DJ Rosalyn Lee co-hosted Girls Out Loud, a reality TV series on MediaCorp Channel 5, where they engage in "outrageous antics and no-holds-barred banter". She has a fortnightly series, called Xiaxue's Guide to Life, on the web television channel clicknetwork.tv; its highest-rated episode had more than a million views.
The Health Promotion Board selected her as an ambassador for their Get Fresh campaign to discourage women from smoking and help female smokers quit.
Social Network
Xiaxue has a robust presence across various social media platforms, including Instagram, Facebook, and TikTok. In 2025, she boasts millions of followers who engage with her insightful posts, beauty tutorials, and family updates. Her ability to connect with her audience and adapt to the ever-changing social media landscape has solidified her status as a go-to influencer for many aspiring content creators.
Wendy Cheng has several blogs, including her untitled main blog (usually known as xiaxue.blogspot.com), and several private blogs.
Although she writes in the English language, she selected her pseudonym Xiaxue (下雪, pronounced something like ), which means "snowing" in Mandarin Chinese, because it "had that tinge of mysterious, beautiful girl thing about it".
On her main blog, which attracts about 50,000 readers daily, she provides updates about her personal life, posts photographs, writes about topics such as fashion, discusses local issues such as "nasty taxi drivers", and posts paid advertorials.
She often uses profanity in her posts and her success has been attributed to her provocative writing style. According to a survey she conducted, which attracted 6000 responses, her readers are mainly Singaporean, female, young adults interested in fashion and "looking for an alternative voice".
Awards that her main blog has won include the 2004 and 2005 Wizbang Weblog Awards Best Asian Blog and the 2005 Bloggies Best Asian Weblog. In July 2005, a hacker defaced the blog, but she managed to restore its contents.
Her main blog, the first from Singapore to enter the Technorati Global Top 100 Blogs List, was selected for the National Library Board archive in 2008.
Education
Xiaxue pursued her education in Singapore, where she studied at the Temasek Polytechnic. Her background in multimedia and marketing has undoubtedly contributed to her success as a content creator, providing her with the skills required to navigate the digital space. Her educational experiences also shaped her understanding of branding and audience engagement, which have been pivotal in her career achievements.
As we look ahead, Xiaxue continues to inspire many with her journey, embracing the challenges and opportunities in the ever-evolving world of digital media. Stay tuned for more updates on this dynamic personality!
