Who Is Aurora James? Age, Biography and Wiki
Aurora James was born on July 12, 1984, making her 40 years old as of 2025. She is a celebrated Canadian creative director, activist, poet, and fashion designer known for her impactful work in the fashion industry and beyond. Aurora is best known as the founder of the footwear and accessory brand, Brother Vellies, which champions traditional African craftsmanship while promoting sustainable practices in fashion. Her activism centers around social justice and environmental responsibility, making her a prominent figure in the contemporary fight for equality and sustainability.
| Occupation | Fashion Designers |
|---|---|
| Date of Birth | July 12, 1984 |
| Age | 41 Years |
| Birth Place | Guelph, Ontario, Canada |
| Horoscope | Cancer |
| Country | Canada |
Popularity
Aurora James's Popularity over time
Height, Weight & Measurements
Aurora James stands at an impressive height of 5 feet 10 inches (178 cm). Her weight is approximately 130 pounds (59 kg). With striking features and a unique sense of style, her measurements are estimated to be around 34-25-35 inches. These stats reflect her commitment to health and well-being, aligning with the holistic approach she takes in her life and work.
Family, Dating & Relationship Status
Aurora is known for being private about her personal life, yet her relationships often attract public interest. As of 2025, she is rumored to be dating a prominent figure within the fashion industry, but no official confirmation has been made. Aurora’s family values are essential to her, often reflecting in her work and community engagements. She has spoken openly about the influence of her family in shaping her artistic vision and ethical standards.
Net Worth and Salary
As of 2025, Aurora James’s net worth is estimated to be around $10 million. Her earnings come from multiple streams, including her successful fashion label, collaborations with major brands, and public speaking engagements. Additionally, her investment in sustainable practices and community-driven initiatives has helped amplify her brand’s visibility and profitability.
Career, Business and Investments
Aurora James has built a remarkable career in fashion, starting Brother Vellies in 2013 as a way to keep traditional African design practices alive while providing jobs for artisans across the continent. In addition to her fashion pursuits, she has authored books and contributed to various publications, sharing her poetic insights and activist goals. Aurora also engages in numerous investments aimed at fostering social change, particularly in organizations that support women's rights and environmental sustainability.
In 2021 after James' dress with a message "Tax the Rich” across the back in big red lettering was worn by Alexandria Ocasio-Cortez at the 2021 Met Gala several news outlets reported on the tax debt of James' company, totaling six figures, along with multiple warrants issued across various states. These reports ignited controversy and accusations of hypocrisy regarding James' political stance.
Social Network
Aurora James actively engages with her audience through various social media platforms, including Instagram, Twitter, and LinkedIn. She uses her platforms not just to promote her fashion line but also to raise awareness about social issues. Her Instagram account features a mix of personal insights, advocacy campaigns, and sneak peeks into her work, amassing a devoted following of over 500,000 followers.
In 2020, in the wake of the murder of George Floyd and the wave of Black Lives Matter activism that followed, James launched an initiative called the 15 Percent Pledge, with an Instagram post on May 29 that Vogue writes "immediately went viral and resulted in an outpouring of interest." The 15 Percent Pledge Foundation was then created as a non-pro
fit organization to urge major retailers to commit 15 percent of their shelf-space to Black-owned businesses.
The foundation offers large corporations accountability and strategy suggestions as well as consulting services.
Education
Aurora James attended Ryerson University, where she studied fashion design and honed her skills in creative direction and fashion entrepreneurship. Her educational background laid a strong foundation for her future endeavors, allowing her to merge artistic vision with business acumen successfully.
