Who Is Safiya Nygaard? Age, Biography and Wiki
Born on July 16, 1992, Safiya Nygaard is a prominent American YouTuber known for her engaging content that spans beauty, fashion, and lifestyle. A graduate of Stanford University, Safiya launched her YouTube career in 2015 and quickly rose to fame with her unique and entertaining videos. By 2025, she is 32 years old, continuing to capture the hearts of her audience with her charismatic personality and innovative content.
| Occupation | YouTubers |
|---|---|
| Date of Birth | July 16, 1992 |
| Age | 32 Years |
| Birth Place | Santa Clara, California, U.S. |
| Horoscope | Cancer |
| Country | U.S |
Popularity
Safiya Nygaard's Popularity over time
Height, Weight & Measurements
Safiya stands at an impressive height of 5 feet 9 inches (175 cm) and weighs around 150 pounds (68 kg). Her body measurements are approximately 34-25-36 inches, showcasing her striking figure. Safiya often emphasizes body positivity and promotes self-love, encouraging her viewers to embrace their uniqueness.
Nygaard is known for her YouTube series "Bad Makeup Science" in which she has mixed together all of her liquid lipsticks, foundations, eye shadows and highlighters to create "Franken" products. Nygaard is often credited with starting a YouTube trend of mixing large quantities of a single type of beauty product together.
She has also made several fashion related videos including wearing strange or novelty clothing items such as clear pants, 9-foot long jeans, and thigh-high Ugg boots. She has also created videos exploring historical fashion, including one produced in collaboration with Colonial Williamsburg.
Family, Dating & Relationship Status
Safiya Nygaard is in a happy and committed relationship with fellow YouTuber Tyler Williams. The couple often shares glimpses of their life together on social media, highlighting their playful dynamic and deep connection. They have been together for several years and frequently collaborate on each other's content, further endearing them to their fans.
Net Worth and Salary
As of 2025, Safiya Nygaard's estimated net worth is around $6 million. Her earnings come from various sources, including YouTube ad revenue, brand partnerships, and her own merchandise line. With her popular YouTube channel boasting millions of subscribers, Safiya has effectively built a lucrative career through her engaging and creative content.
Career, Business and Investments
Safiya Nygaard's career skyrocketed when she joined BuzzFeed in 2015, where her unique approach to videos drew significant attention. After leaving BuzzFeed, she established her own channel, focusing on experiments related to fashion and beauty. Beyond YouTube, she has developed her own merchandise and collaborated with numerous brands, solidifying her presence in the influencer space. Safiya also invests in various startup companies, showcasing her business acumen and entrepreneurial spirit.
Nygaard was hired by BuzzFeed in April 2015 and worked as a video producer for BuzzFeed's show Ladylike. She left BuzzFeed in January 2017. Nygaard explained her reasoning for leaving the company in her popular 2017 video titled "Why I Left BuzzFeed", which as of April 2017 had over 14.9 million views.
Social Network
Safiya is highly active on social media platforms, including Instagram, Twitter, and TikTok, boasting a dedicated fan base. On Instagram, she shares a behind-the-scenes look at her life, beauty tips, and personal moments with her partner. Her TikTok presence allows her to reach a younger audience, where she engages viewers with short, fun videos. Safiya has effectively utilized her social networks to strengthen her brand and connect with fans worldwide.
Safiya Nygaard (born July 16, 1992) is an American YouTuber. She gained prominence through her work with BuzzFeed, creating the series LadyLike. She is now known for her solo YouTube channel, containing content such as her Bad Makeup Science series.
Education
Safiya graduated from Stanford University with a degree in symbolic systems, which reflects her analytical approach to creativity. Her education has played a significant role in shaping her content and has contributed to her intellectual and artistic style in her videos.
She has a younger brother named Adil Nygaard. She was raised in Chicago, where she attended Whitney M. Young Magnet High School until 2010. Upon graduating from high school, she entered Stanford University, where she completed a Bachelor of Arts degree in Drama and English.
