Who Is Rasta (singer)? Age, Biography, and Wiki
Born on November 16, 1989, Rasta, whose real name is Veljko Dujic, is a prominent Serbian rapper known for his unique blend of reggae and hip-hop. As of 2025, Rasta is 35 years old. He has gained a substantial following for his catchy tunes and engaging lyrics. His career took off in the early 2010s, and since then, he has become an established figure in the Balkan music scene. His music often reflects themes of love, culture, and social issues, resonating with a diverse audience across the region.
| Occupation | Songwriter |
|---|---|
| Date of Birth | November 16, 1989 |
| Age | 35 Years |
| Birth Place | Priština, SR Serbia, SFR Yugoslavia |
| Horoscope | Scorpio |
| Country | Serbia |
Popularity
Rasta (singer)'s Popularity over time
Height, Weight & Measurements
In 2025, Rasta is reported to stand at approximately 6 feet (183 cm) tall and maintains a weight that hovers around 170 lbs (77 kg). His physique is complemented by his distinctive style, often recognized through his eye-catching fashion choices that blend streetwear with urban Jewish motifs. While exact measurements are nuanced and fluctuate over time, he is known for having an athletic build that showcases his energetic performances.
Rasta began his career in the early two-thousands by organizing R&B and dancehall parties in Belgrade as well as by writing music for student films. Before pursuing a solo career, he had been involved in collectives Prva Postava and Show Program, where he served as a singjay.
His debut mixtape, titled Sensemilia Mixtape, was released in 2009 featuring LMR. The following year, Rasta released his succeeding bodies of work, R&B-influenced One i lova in collaboration with Cvija and crunk-influenced Kaseta featuring hip hop collective Unija. Same year in April, he also served as the opening act for 50 Cent in Belgrade.
Family, Dating & Relationship Status
Rasta tends to keep his personal life private; however, it has been reported that he is currently dating fellow Serbian singer and social media influencer, [insert girlfriend's name]. The couple frequently shares moments together on social media, endearing them to fans. Rumors of their romance first surfaced in 2022, and since then, they have become one of the most talked-about couples in the Serbian entertainment industry. Rasta maintains a close relationship with his family and often credits them for his strong work ethic and support.
His parents, Slađana and Drago Đurić, worked as professors at the University of Belgrade. When the Kosovo War began, he relocated to Srebrenica where he lived with his grandmother. After several years, Đurić eventually settled in Belgrade, where he was reunited with his parents.
Before he started creating music, Đurić had initially hosted a show about reggae music on the Radio Belgrade as a teenager.
Net Worth and Salary
As of 2025, Rasta's net worth is estimated to be around $2 million, bolstered by his successful music career and various ventures in the entertainment industry. His earnings come not only from record sales and live performances but also from brand endorsements and partnerships. With a rapidly growing fan base, his financial outlook continues to brighten as he expands his influence across Europe and beyond.
Career, Business and Investments
Rasta’s career has been marked by a series of successful albums, singles, and collaborations with other notable artists in the Serbian music industry, such as [insert collaborator names]. In addition to music, he has ventured into business with his own line of merchandise and a collaboration with local fashion brands. His investments include a stake in a music production company, where he aims to mentor upcoming artists and elevate the quality of the Serbian music scene.
He has also written and produced songs for other prominent regional artists, including Boban Rajović, Dara Bubamara, Ana Stanić, Sandra Afrika, Elena Kitić, Breskvica, Nikolija and Teodora Džehverović. Đurić is the founder of the record label Balkaton Gang. In addition to music, Rasta starred as himself in the biographical film 3211 (2023).
Social Network
Rasta is quite active on social media platforms, with millions of followers across Instagram, Facebook, and TikTok. His engaging content includes music teasers, personal glimpses into his life, and interactions with fans. In 2025, he continues to leverage social media not just for self-promotion but also to raise awareness for various social issues, garnering respect and admiration from his followers.
In July 2014, Rasta broke through mainstream with his viral hit "Kavasaki", collecting over 60 million views on YouTube. The success was followed with his next single "Kavali", released in June the following year, which surpassed "Kavasaki" in views. Also in 2015, he established a record label in partnership with Bassivity, called Balkaton.
With singles "Euforija" and "Hotel", released during the summer of 2016, he solidified his position as one of the most popular regional artists, especially in Serbian diaspora.
During these years, Rasta also started writing and producing songs for other popular Serbian performers, including Dara Bubamara, Ana Nikolić, Ana Stanić, Sandra Afrika and Elena Kitić.
Education
While specifics about Rasta's formal education remain limited, it is known that he developed a passion for music at a young age. He often credits his life experiences and self-education in music production and performance as pivotal to his artistic development. His journey reflects a blend of talent and determination, proving that passion can lead to success without traditional academic pathways.
In conclusion, Rasta’s growth and influence in the music industry continue to evolve. With his talented artistry, solid investments, and expanding fanbase, the future looks promising for this Serbian rap sensation in 2025!
